What are the advertising budget trends?
ACS TEAM | 08.12.2019
A study was conducted by MediaRadar and published by the Israeli business media Globes, in order to analyze trends in the distribution of advertising budgets of companies.
From a sample of 240 firms, including Verizon and Adidas, which benefit from significant advertising budgets, companies answered to MediaRadar’s questions about their advertising practices.
The results showed that 46% of these companies spent more advertising budget on TV network platforms than on YouTUBE in Q1 2019.
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