A graduate of communication and journalism studies at Pantheon Assas, Paris and New York University.
Following rich experience in large companies (Safran), agencies (BDDO) and medias (France-Television, France-Soir, Vanity Fair, Gamma Press) in Paris and New York, Armelle arrived in Tel Aviv, Israel in 2003.
Since then, Armelle has been in charge of the marketing of international French TV networks (TV5Monde, Eurosport, France 24/RFI, Mezzo, Fashion TV, and Tiji).
In July 2011 Armelle Haim founded Armelle Communication Strategies agency, whose offices are located in the heart of Tel Aviv. Within a few years, Armelle has established the fastest growing international media sales and exclusive representation in Israel and is engaged in the communication of organizations, institutions and companies.
Armelle – joined by a team of experienced professionals and a number of multidisciplinary partners – provides its customers with her vast and rich experience, a network of contacts and her passion for the profession.
Senior Account Manager / communications and press relations expert
Sarah graduated with a Master in Political Science (Communication and European journalism) and a Master in English, obtained in New Sorbonne University, Paris in 2004.
Sarah has a 13-year professional experience in public organisms, PR agencies and private entities, which have all enabled her to master all aspects of multi-prisms communication.
After working as a communications officer in the French Institute in 2009, Sarah joined the Lexposia PR agency as chief projects manager where she managed political campaigns, media relations and digital communications for the account of institutions and firms related to regulated professions (Law, Audit, Finance).
In 2011, Sarah joined Grant Thornton, one of the world’s leading organizations of independent assurance, tax and advisory firm totaling 1,800 employees in France, where she consolidated her expertise as a communications officer.
Today Sarah works as senior account manager at Armelle Communication Strategies. She is supervising every step of clients’ communication campaigns: defining strategy, coordinating actions and measuring results.
Director of Business Development
Libi studied in Behavioral Sciences at the MTA College (The Academic College of Tel Aviv-Yaffo). She began her professional career in the renowned Target Market agency focusing on of sales promotion and marketing solutions. In 2015, Libi joined the trucks division at Colmobil Group/Mercedes-Benz Israel, where she has created and led the holistic customer experience, building a strong customer success system gathering more than 100 community members that became ambassadors of the brand. .
Libi joined Armelle Communication Strategies in 2020 as the director of business development and is in charge of developing strategic, fruitful and long term partnerships.
Project Manager
Graduate of a Master in communication and corporate strategy, Alexandre Dawidowicz took his first steps at the agency Publicis Consultants in Paris in working on different missions relating to corporate communication, crisis communication, press relations and community management. He also participated in launching and developing two start-ups in Paris and Tel Aviv as a business developer and then, he built and refined his PR and community management skills in working for different clients, such as financial companies and also for multinational food and retail corporations.
Today, Alexandre is in charge of digital communications and press relations campaigns for Armelle Communication Strategies’ clients.
Junior Project Manager
Axelle graduated with a Bachelor’s degree in Economics, focusing on management and corporate strategy at La Sorbonne University in Paris. After completing her professional experience in the institutional communication agency Europress, Axelle is currently in charge of junior projects at Armelle Communication Strategies for PR and communication operations.
Creative Director
Yaniv has been acting as the Creative Director at Armelle Communication Strategies since 2014. As part of his position he is in charge of developing contents and project management. Yaniv graduated from the renowned Nissan Nativ acting studio in 1997 and has started his professional career in Israel’s National theaters Habima and The Cameri. Yaniv has played various roles in many TV series and films as well as a range of commercials. He has also taken part in creating contents for TV series and films, having an active role in their production and directing.
Yaniv is in charge of creating marketing contents (text, audio and video) to the firm’s customers, as well as creating concepts for events, planning and producing artistic and audiovisual contents for a range of events.