About Us

What sets us apart?

Global advertising and communications,
all under one roof

Official representative of International Advertising Platforms

USA, Europe, Asia, South America

International and
Israel Expertise

Public Relations, Press Relations, Advertising and Digital services

Armelle Haim

Founder & CEO

A graduate of communication and journalism studies at Pantheon Assas, Paris and New York University.

Following rich experience in large companies (Safran), agencies (BDDO) and medias (France-Television, France-Soir, Vanity Fair, Gamma Press) in Paris and New York, Armelle arrived in Tel Aviv, Israel in 2003.

Since then, Armelle has been in charge of the marketing of international French TV networks (TV5Monde, Eurosport, France 24/RFI, Mezzo, Fashion TV, and Tiji).

In July 2011 Armelle Haim founded Armelle Communication Strategies agency, whose offices are located in the heart of Tel Aviv. The agency is engaged in the communication of organizations, institutions and companies.

Armelle – joined by a team of experienced professionals and a number of multidisciplinary partners – provides its customers with her vast and rich experience, a network of contacts and her passion for the profession.


Our Team

Hanuma Agarounov

project manager

Sarah Berrebi

account manager

Yaniv Haim

business development director

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Hanuma Agarounov

Project manager

Hanuma holds an MBA with specialization in Marketing from Bar Ilan University. Previously, she studied French at the Sorbonne University in Paris.  
Hanuma has extensive experience in events management, partnerships and advertising. She worked as Project Manager for 4 years at an event production company.

Hanuma joined Armelle Communication Strategies in 2018. She is in charge of events management and advertising campaigns. Hanuma speaks Hebrew, Russian, English and French fluently.


Sarah Berrebi

Senior account manager

Sarah holds a Master’s degree in Political Science and English, obtained in New Sorbonne University, Paris, France. Sarah has a 10-year professional experience in agencies, private and public organizations enabling her to gain access and master all aspects of multi-prisms communication.

Sarah started off as a communication manager in the French Institute in Paris. In 2009, Sarah joined the Lexposia PR agency as chief projects manager where she managed political campaigns, media relations and digital communications for the account of institutions and firms related to regulated professions (law, audit and finance).

In 2011, Sarah joined Grant Thornton, an audit and consulting firm totaling 1,600 employees in France, where she consolidated her expertise as the group’s press relations manager.

Today Sarah works as a senior account manager at Armelle Communication Strategies. She is supervising every step of agency’s customers’ communication campaigns: defining the strategy, coordinating actions and driving performance.


Yaniv Haim

Business Development director

Yaniv is Business Development Manager at Armelle Communications Strategies from 2014. He is responsible for business development and project management.

Yaniv graduated from the Nissan Nativ acting school, began his professional career in 1997 at the Habima Theater and the Cameri Theater. He played in many films, television series and various commercials.

Yaniv is involved in creating marketing content (text, audio and video) for the firm’s clients, formulating and producing customer events, planning and producing artistic content for various events