Marseille in Israel: always more technological partnerships
ACS TEAM | 18.9.2019
A delegation from the City of Marseille visited Israel during the DLD 2019 in Tel Aviv, THE annual Israeli Tech event. On the occasion, and for the 3rd consecutive year, Armelle Communication Strategies, in partnership with Business France, led a press relations campaign towards Israeli media. The purpose was to promote the synergies in terms of technology between the 2nd French biggest city and the Hebrew State.
In addition to a 61-year-old twinning with the city of Haifa, Marseille and Israel have established strong technological and strategic collaborations over the years. Based on its partnerships already built with Israeli start-ups during DLD 2017 and 2018, the city of Marseille announced this year a great news: the partnership of its football club “Olympique de Marseille” with the Israeli company Moovit. Founded in 2011, the start up Moovit became the first mobility platform worldwide in the MaaS sector (Mobility as a Service) in just a few years. Moovit application is used in more than 2,500 cities in 82 countries.