A graduate of communication and journalism studies at Panthéon-Assas University, Paris and NYU, New York.

She acquired vast communication and marketing experience working for large companies (Safran), agencies (BDDO), and media (France-Television, France-Soir, Vanity Fair, Gamma Press) in Paris and New York. Since arriving in Israel in 2003, Armelle has been in charge of the marketing of international French TV networks (TV5Monde, Eurosport, France 24/RFI, Mezzo, Fashion TV, and TiJi).

In July 2011 Armelle founded ACOMSTRATEGIES, located in the heart of Tel Aviv, the fast-growing company is the official representation of the most influential global media brands.

Armelle – joined by a team of experienced professionals and a number of multidisciplinary partners – also provides communication and PR services to help her clients build effective brand awareness, securing the best exposure they deserve.